U.S. HISPANIC
Plataforma: In the case of the bio-series Bronco, sharing the IP was a win-win
Maribel Ramos-Weiner| 12 de abril de 2023
Diego Alvarez Plataforma
Sharing the IP suits everyone, said Diego Álvarez, CEO of Plataforma. This was the case of the bio-series Bronco. “It was a good deal for everyone. The main partner, Warner Bros. Discovery, which took advantage of it for TNT and HBO Max. It was also sold to Claro video for two years, to Pantaya, which later was on ViX after the purchase of PantaYa, it was also sold in several Central American countries through Albavisión and then to Azteca, where it will premiere soon. The product worked very well for Warner Bros. Discovery and for all of us,” he pointed out, adding that if you add up all the screens, it is an extremely successful series.
On a single screen, content is more likely to stay buried in a catalog, reducing its chance of being seen by more people. So under this business model, both content and audience win. A few weeks ago, Álvarez announced that they are working on a project about the Molotov gang, in which the business model of IP sharing would be ideal.
Platforma, which will soon be celebrating its 18 anniversary, is about to release its first book together with Penguin Random House, which addresses the case of the LeBarón family and their search for justice. Álvarez, who is the author, said that beyond the story of the Mexican community of Mormon origin that was hit multiple times by drug cartels, it is the starting point also to review the situation in northern Mexico and the lack of the rule of law.
“In this case, we decided to start creating a content structure by taking the first step in the publishing world, and then use this material for a podcast and a non-scripted series, as well as a drama.”
They are also working on two podcast series for UFORIA Audio Network, the radio and musical events division of TelevisaUnivision: Crímenes Paranormales, a series about crimes that have no rational explanation, hosted by Saúl Lisazo, and Demonios de Topo Chico, which delves into stories about the famous Mexican prison.
Álvarez mentioned that they have just filmed two videos for a new production of Fito Páez and they are in the pre-production stage of a new project with Los Ángeles Azules, while at the same time working on two other fictions for the region.
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