Pedro Torres
Pedro Torres, Founder and President of El Mall, officially launched his Digital shop offering services of digital content and social media for big brands.He said that which he had been envisioning for years, advertainment, was a reality today. Torres also said brands were approaching El Mall to participate in the digital world with original content. He cited as an example the mini telenovela of 25 one-minute episodes Nestlé and its brand Dolce Gusto launched with El Mall as a spin off of Gossip girl Acapulco.Torres also announced that Always, the Procter & Gamble sanitary pads, would also launch digital content related to Gossip girl Acapulco.As part of his digital initiative, Torres launched the IDECC division, which stands for Innovation, Digital, Strategy, Content and Creativity. Juan Carlos Villa, a 20-year veteran in the U.S. as creative director, returns to Mexico to head the division at El Mall.
