Juan Pablo Santos, General Manager of Pasiones, an Imagina US channel, announced that since its entry to Telmex – after the exclusivity agreement with DirectTV expired in December of 2010 – the channel reached 5 million subscribers in Latin America, and 8 million counting those in the U.S. Hispanic market.We are extremely pleased, and we are at every trade show because we want to add as many pay-TV operators as possible. Since we launched on Telmex, the feedback in Colombia has been incredible. Our website is among the most visited, and our channel has been well accepted, featuring a multicultural strategy with productions that are modern and different, said Santos.The channel showcases telenovelas from the main countries in the region. Santos admitted that thanks to the Pasiones site and its different blogs, it is viewers who choose the majority of the telenovelas that end up in the programming grid.
