Alejandro Rojas Parrot 19
Alejandro Rojas, director of Parrot Analytics for Latin America, assured that by breaking down each program in its most basic elements, it is possible to understand the trends beyond a specific title. Sports competition programs like Exatlón and women in leading and power roles are the topics with the most demand.
“The phenomenon of series about narcos continues to grow in popularity, but also those with women in leading and power roles,” he said.
He mentioned that in Latin America they are in conversations with different types of companies, from regional networks to smaller production companies that are trying to develop global content. Mexico is one of the markets they cater to with the greatest delivery in the region: “We come to bring information and say which are the best practices.”
Parrot Analytics analyzes the data of more than 10 thousand programs worldwide, through different sources, that range from a like on Facebook, a search on Wikipedia to the download of an episode.
