U.S. HISPANIC

Olympusat: OTT is going to be very significant in US Hispanic

Maribel Ramos-Weiner| 8 de mayo de 2015

In the framework of INTX: The Internet and TV Expo that is celebrated in Chicago, during the panel “Reviewing the business of content distribution”, in the Multicultural breakfast-conference organized annually by MultichannelNews and B&C, Tom Mohler, CEO of Olympusat, said that OTT is going to be very significant for the US Hispanic market.Mohler referred to those millions of Hispanic homes which still do not have access to pay TV and for whom OTT is a great opportunity to receive those contents at more reasonable prices. Emma Brackett, Content and Programming VP at DIRECTV, said for her part that although the company is barely entering the OTT field and has a lot to learn with the digital product, she considers “it is key to create awareness in the audience for them to address your product. We are still learning, it is a new model”. James “JB” Brown, sénior VP for Distribution of Content and Marketing stated that they are attempting to reach young audiences through all platforms. He said that one of the channel´s strengths is to count on a celebrity like Sean Combs. “Social media and the digital frontier are our playground,” he said. He added that there is space both for OTT as well as for traditional content. “OTT is like the new car you want to have”. Cecelia Gordon, director, Content Acquisition & Programming Verizon, agreed with Brown and said his focus is millennials.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
Noticias relacionadas (35)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.