U.S. HISPANIC
NuevOn: We reached 100 million views and will export formats for TV
Maribel Ramos-Weiner| 1 de abril de 2014
This is Restart one of the most popular shows on the digital channel
NuevOn, the YouTube channel aimed at young Hispanics, reached over 100 million views in over 100 countries. With this, it positions itself as the leading Hispanic youth channel licensed by Google, with greatest demand in the U.S. and Mexico, told PRODU the channels executive producer Elizabeth Grey.Starting on April 16th, the channels second anniversary, NuevOn will begin exporting formats for television. Were talking to several networks and, although the negotiations are confidential, I can disclose one of the formats is Clonados, said Grey.Previously unknown talent has also transitioned to TV thanks to NuevOn. Such is the case of María Ávila, currently on Telemundos La Otra Piel; William Valdés, currently Univisións digital image for Despierta América; Ivanna Rodríguez, now on mun2; and Colibritany, who auditioned for the film Don’t Mess with Texas, starring Sofía Vergara and Reese Witherspoon.NuevOn was one of the 10 Spanish-language channels financed by Google, and the only one renewed for a second round of financing. Its audience is composed mainly of females 13-24. Of the channels 22 shows, some of the most popular include Colibritany, La Isla Presidencial, Restart, Look, Losbro, and Mi Vida con Toty, which stars Manolo González, son of Sofía Vergara.NuevON was created by Latin World Entertainment in association with Electus.
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