U.S. HISPANIC

Noticiero Univision wraps up the 2012/2013 season as the fastest-growing broadcast evening newscast

Maribel Ramos-Weiner| 27 de septiembre de 2013

Jorge Ramos and María Elena Salinas, anchors of Noticiero Univision

Univision News, the news division of Univision Communications, Inc, announced today that its flagship evening newscast Noticiero Univision has wrapped up the 2012/2013 season as the fastest-growing broadcast evening newscast. Anchored by journalists Jorge Ramos and María Elena Salinas, Noticiero Univision attracted an average of 2 million Total Viewers 2+, nearly 1 million Adults 25-54 (997,000) and 953,000 Adults 18-49 in the recently concluded season.In the last three consecutive seasons, Univision’s evening news program has increased its audience across all Viewers 2+, Adults 18-49 and Adults 25-54. In fact, it finished the 2012/2013 season with strong double-digit audience growth while the English-language broadcast evening news programming reported minimal audience lifts, declines and/or remained flat compared to previous season across all the key demographics.Among the additional 2012/2013 season highlights are the following: Noticiero Univision delivered 15% more Adults 18-34 than CBS Evening News (380,000 vs. 331,000); the newscast drew in a much younger, more engaged and highly unduplicated audience than its English-Language broadcast evening news counterparts: 44 years old vs. 63 years old and 69% of Noticiero Univision’s Adult 18-49 viewers did not watch any of the English-Language broadcast evening news programming.Also the program averaged significantly more Hispanic viewers than the combined audience of ABC World News Tonight, CBS Evening News and NBC Nightly News.

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viernes, 27 de septiembre de 2024

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