The Advertising keynote guest is Ed Gold from State Farm
The Ninth Annual Hispanic Television Summit, presented by Multichannel News and Broadcasting & Cable and produced by Schramm Marketing Group, announced panelists and topics for its September 20th event held at Marriott Marquis Hotel in Times Square, New York City.The Advertising keynote guest is Ed Gold from State Farm, one of the leading sponsors of Hispanic television and sports targeting Hispanic viewers.There will be 3 keynote addresses including Advertising (Ed Gold), Programming and Content Distribution.The panelists participating are Antonio Briceño, VP, Programming & Distribution, Imagina U.S.; Carmen DiRienzo, president & CEO, Vme Media Inc.; Renata Franco, senior manager, Segmentation Marketing, Cox Communications; Danielle González, EVP, managing director, Tapestry; Homer González III, director, Content Acquisition, Comcast Cable; Karen Habib, director of Hispanic Marketing & Development, Eclipse Marketing; Carol Hinnant, SVP, National Network Sales, TV, Rentrak; Oscar Madrid, director of Multicultural Marketing, Verizon and, Marisol Martínez de Rodríguez, senior director of Multicultural Marketing, Time Warner Cable.The 5 panels of discussions include the following topics: Executive roundtable discussion of the state of the Hispanic TV business; Advertising & audience measurement; Programming (focus on the news genre from the Latino VOTE to entertainment, local, global and sports news coverage); Consumer marketing & promotion and, Distribution options & opportunities in a multi-screen environment.More info. {www.multichannel.com/hispanic2011}
