For this TV season the number of Hispanic households will reach 13,348,190
Nielsen estimates another large increase (nearly 400,000 homes) for Hispanic TV homes in the 2010-2011 television season. The estimated 3.07 percent increase for Hispanic homes outpaces the total 0.87 percent gain (1 million homes) for the upcoming season. Last season, Hispanic homes posted a 2.30 percent gain. For this television season the number of Hispanic households will reach 13,348,190 compared to 12,950,510 from the previous season. Also Nielsen noted that there were more rank changes this season in local markets compared to the previous season. Among the top 50 Hispanic markets, 22 markets changed rank this year, compared to only six changes last year. Philadelphia had the largest increase, rising 8 percent from last year, followed by Kansas City (up 7.7 percent).
