RCN Television Groups MundoMax announced the appointment of 30-year seasoned television sales executive Nick Valls, as SVP of Advertising Sales.In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.Prior to his post at Hemisphere Media Group, Valls was with Univision for more than 25 years. “Nick has seen the evolution of the U.S. Hispanic Market over the past 30 years and brings a wealth of experience and drive to MundoMax that will certainly contribute to the network’s growth. Nick’s appointment as SVP of Ad sales speaks of MundoMax’s commitment to continuing to offer best-in-class service and solutions to our clients,” said Ibra Morales, president of MundoMax.”I am very proud to have been part of the growth of the U.S. Hispanic Market over the yearsI believe in the power and opportunities the Latino community represents to advertisers and marketers and I’m confident MundoMax will be one of the top entertainment destinations for the new Latino mindset that is looking for an alternative in Spanish-language television,” commented Valls.
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