U.S. HISPANIC

NBCUniversal: We want to help the company monetize its scope over Hispanics

Maribel Ramos-Weiner| 5 de febrero de 2015

Joe Uva, president of Hispanic Enterprises and Content at NBCUniversal

Eighteen months after the creation of the Hispanic Enterprises and Content division in NBCUniversal, its president Joe Uva seems to be satisfied with the initiatives they have carried out.”In this short period we have actually established an excellence center to help the corporation understand, not only how to work with Telemundo and NBC Universo (former mun2), and our digital properties, but also to work throughout all the divisions of NBCUniversal,” Uva told PRODU.Among the projects accomplished, he highlighted the synergies created between NBCUniversal´s anglo properties and its hispanic channels. He named examples such as La Voz Kids (Hispanic version of The Voice), Top Chef Estrellas (based on the format of Bravo´s Top Chef), and the case of the Telemundo journalist, José Díaz-Balart, who has his own show in English on Msnbc. He announced that USA Network is recording a pilot of Queen of the South, which is the anglo version of La Reina del Sur and NBC Entertainment opted the rights for El Señor de los Cielos as a series for its primetime.”Our strategy is to help NBC monetize its scope over Hispanics. In our advertising sales we have created the NBC Hispanic Group that not only covers our channels and websites but is also where we sell to our entire portfolio what we call Hispanics in NBCUniversal. We already address more than 14 million unique Hispanic visitors, either in English or in Spanish,” he explained. He explained the mun2 rebranding to NBC Universo: “It was something we did on research that shows that there is a gap in the marketplace and people wanted to have more of a general entertainment type of network that it is almost like USA Network type for Latinos. mun2 has been a great idea and worked very well for a number of years but lately has struggled to really expand its interest so we decided that we have a platform with 41 million subscribers and we wanted to use that to launch this channel. We found out through the research that having the peacock and the NBC name attached to the network it was very powerful and it also gave us permission to really upgrade the level of quality of production”.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
Noticias relacionadas (22)
15 de marzo de 2011

Joe Uva resigns from Univision

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.