ENGLISH

NBCUniversal to air portfolio Upfront campaign commercials on its networks for the first time in company history

Maribel Ramos-Weiner| April 6, 2017

The campaign will feature familiar faces from across the entire NBCUniversal portfolio including talent from Telemundo´s Señora Acero

Today NBCUniversal announced the launch of its Upfront brand campaign, featuring the creation of original advertisements to run on its networks through the company’s Upfront event on May 15. This is the first time in company history that such a campaign will run on the networks of NBCUniversal in addition to a comprehensive marketing effort through additional outlets.

Additional campaign creative and content will run on NBCUniversal digital sites and the platforms of the company’s strategic partners including Apple News, BuzzFeed, Snap Inc. and Vox Media. The effort’s linear and digital advertisements will take advantage of NBCUniversal’s Audience Studio advanced advertising capabilities, including its Audience Targeting Platform to reach relevant audiences.

The four linear advertisements, ranging from 15 to 60 seconds, will appear on the networks of Bravo, CNBC, E!, Golf Channel, MSNBC, NBC, NBC News, NBCSN, Oxygen, Syfy, Telemundo and USA Network. This unified campaign is supported by NBCUniversal’s symphony effort, the company-wide initiative that leverages NBCUniversal’s unparalleled assets to maximize consumer awareness and engagement.

Further, elements running on NBCUniversal’s strategic partners will include content on BuzzFeed, advertising on Vox Media through the Concert offering and on Snapchat. Additionally, the creative content will be amplified through NBCUniversal’s Social Synch capability and will be featured through the Apple News app on May 15.

“For this year’s Upfront messaging, we’re going beyond the traditional trade media buy and taking advantage of our own assets because we know there’s no better way to scale a marketing campaign across platforms and target the audiences we need to reach than with what’s right within our own portfolio. From entertainment to our Hispanic networks, from news to sports, we want to remind everyone that NBCUniversal is the place that has the best premium content. It’s those capabilities, the contextually relevant content and talent, that will be on stage on May 15 at Radio City,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal.

The campaign will feature familiar faces from across the entire NBCUniversal portfolio including talent from Telemundo´s El Señor de los Cielos and Señora Acero, The Magicians, Morning Joe, Mr. Robot, NBC Nightly News, The Royals, and many more.

The campaign creative was produced by NBCUniversal’s Content Innovation Agency.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (21)
Videos relacionados (1)