U.S. HISPANIC
NBCUniversal Telemundo Enterprises: Collaborating with leading YouTube creators allows us to discover new twists on our novela format
Miryana Márquez| 26 de julio de 2016
YouTube Spaces and Telemundo announced a partnership to bring a YouTube Pop-Up Space to Miami until July 28.YouTube Spaces are production facilities designed to help creators produce video content, learn new skills, and collaborate with the YouTube creative community. There are nine YouTube Spaces across the globe including Brazil, which support content creator communities outside these markets and empower them with resources and opportunities to grow.”Collaborating with leading YouTube creators in this first-ever YouTube Pop-Up Space Miami allows us to discover new twists on our beloved novela format,” said Peter Blacker, EVP of Digital Media and Emerging Business for NBCUniversal Telemundo Enterprises. During three days, the event will bring together YouTube creators and Telemundo stars to generate original content such as videos of three to five minutes that feature key elements of the most-memorable novela scenes with Telemundo talent.YouTube sensations like Sebastián Villalobos, Sandra Cires, Mario Ruiz and more, in addition to Telemundo novela stars such as Gabriel Rossi and Alexandra Pomales, will make appearances at the event.Juanjo Durán, head of Multicultural Content at YouTube said that they are thrilled to partner with Telemundo. “Telemundo is a true innovator that recognizes the value of engaging the YouTube community and has found new ways to collaborate with sought after creators to delight their fans.”
