Over 70% of the Paris advertisers are new, with nearly half a billion dollars coming from companies sponsoring for the first time
NBCUniversal has reported the highest advertising revenue in history with the Paris 2024 Olympic and Paralympic Games.
The company secured more advertisers than the Rio and Tokyo events combined. Over 70% of the Paris advertisers are new, with nearly half a billion dollars coming from companies sponsoring for the first time.
Digital advertising revenue more than doubled that of Tokyo, setting a historic record.
“The Paris 2024 Games have provided a powerful and unique showcase for brands on an incredible scale, with a highly engaged and passionate audience. We are proud to have secured the highest advertising revenue in the Olympic and Paralympic Games history, and we are grateful to our advertisers for their collaboration. Together, we have innovated the advertising experience with authentic and inspiring creatives that leave a lasting impact on consumers,” said Mark Marshall, president of Advertising and Global Partnerships at NBCUniversal.
