Elaine Low Reny Diaz de NBCU Telemundo en Natpe Streaming
Reny Díaz, VP of Audience Strategy and Content Development at NBCUniversal Telemundo Enterprises, explained that there are two great opportunities for content creation today: the global opportunity to create content that transcends countries and, with the underrepresentation of Hispanics on the US TV screen, there is a great opportunity to introduce Latino characters in an authentic way.
He highlighted that the company’s Streaming Hispanic unit is in the process of complementing what already exists in the Latino section of Peacock, where there are some 3,000 hours of Telemundo content.
“We are in the process of adding more hours to the content library and focusing on the 200% demographic (100% Latino and 100% American), with original content that complements what we already have on the platform, working with creators. and current allies of the company,” said Díaz.
He announced that global sporting events and an original programming list are coming for 2022 and 2023, more exclusive content for Peacock.
“One in four Americans, under the age of 18, is Hispanic; Latinos are not a monolith; 80% of Gen Z consume streaming; by 2050 Hispanics will consume more than 40% of video in the US; we represent 18% of the population and of that percentage 24% consume streaming. Only 4% to 5% of the characters on the TV screen are Latino, although this group represents 25% of the audience,” he said to Elaine Low, Insider’s Entertainment Business Senior Reporter, in an interview during the NATPE Streaming+.
