ENGLISH

NBCUniversal Media at Geoscape: Hispanics represent 25% of box office sales

Maribel Ramos-Weiner| March 18, 2014

Fabián Castro, SVP of Multicultural Marketing of NBCUniversal

Fabián Castro, SVP of Multicultural Marketing of NBCUniversal, who attended the Geoscape summit as a panelist, said the U.S. Hispanic market is of great importance to the company, because going to the movies is one of Hispanics’ favorite activities.By the numbers, the Hispanic consumer represents 15% of U.S. moviegoers, 18% of Hispanics are movie lovers, and the segment represents 25% of box office sales. “Hispanics who consume Spanish-language content go to theaters throughout the year and watch more trailers on their mobile devices than the rest of the population,” said Castro.According to him, the formula for successful marketing communication to Hispanics is composed of three pillars: creativity, advertising and digital. “The challenge in marketing movies is very different from that of marketing other brands, because each film is unique and specific, with very little time for promotion and a very fragmented audience,” he added.During his participation at Geoscape, Castro presented three case studies of Hispanic market campaigns for the films Mama, Despicable Me 2 and Fast & Furious 6, where he said, “culture is the new language.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image