U.S. HISPANIC
NBCUniversal makes major investments in its Telemundo Stations to better serve Spanish-language community
Maribel Ramos-Weiner| 4 de noviembre de 2014
NBCUniversal announced a series of enhancements at its 17 Telemundo stations as a result of a major investment made by the company to better attend Spanish-language viewers in the markets it serves. The investment supports local news expansions, bolsters newsgathering efforts and ensures that each news team has the resources it needs to compete.The Telemundo Station Group is ushering in a new era of Spanish-language local news. The investment made at our local Telemundo stations, including launching new newscasts, arming our journalists with the best newsgathering tools and adding consumer units charged with fighting for our viewers, speaks clearly about our commitment to better serve our countrys flourishing Hispanic community, said Manuel Martínez, president, Telemundo Station Group.We want to be at the forefront of delivering Hispanic-Americans all across the United States the local news, weather and information they want. The strategic investment made at our local Telemundo stations have helped them achieve new levels of success as they provide the high-quality local news and information that Spanish-language viewers have been asking for and deserve, said Valari Staab, president, NBCUniversal Owned Television Stations.As part of the investment, the Telemundo Station Group is debuting a new half-hour early evening newscast to provide viewers with an additional 150 minutes each week of local breaking news coverage and up-to-the-minute weather reports in their respective markets. The new local half-hour news programs will launch in 14 markets at 5:30pm EST / PST and 4:30pm CST / MST.
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