ENGLISH

NATPE survey foresees upswing in scripted TV and decrease in production budgets

Maribel Ramos-Weiner| November 6, 2015

The National Association of Television Program Executives (NATPE) revealed results from the first in a series of surveys of NATPE members on the future of the content industry. The initial survey focused on the current television content boom to assess the effects that the influx of scripted shows will have on the industry over the next two years. Survey results included: -More than half of members polled (54%) believe that the number of scripted shows will increase over the next two years. -In an interesting dichotomy, around half of members polled both think that scripted television quality will increase (47%) and budgets will decline (45%). -75% of those polled believe that streaming video on demand services (such as Netflix, Hulu and Amazon Instant Video) will play the biggest role in bringing new scripted shows to the market in the next two years. -A majority of NATPE members polled (58%) feel that marketing and promotion trumps other factors (i.e. the reputation of cast, creators or platform) when driving viewer tune in. “This survey of our members’ opinions reveals that content creators and providers believe that the proliferation of scripted content is not slowing over the next two years,” NATPE president and CEO, Rod Perth, said of the findings. The independent media research firm Leflein Associates, Inc. conducted this survey on behalf of NATPE. The survey was available online September 14 – 25, 2015.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image