Jaime Alcalde
MVS Televisión, Mexican company dedicated to the creation, marketing, administration and acquisition of content for its own channels and commercial representation in Latin America, created the site {www.mvs-marketing.com} to keep its affiliates abreast of any news regarding programming and channel coverage.When we started 30 years ago, communication with our clients was permanent, but now the high volume of affiliates forced us to create this webpage to serve the entire market, allowing them to see any news immediately, told PRODU Jaime Alcalde, International Marketing Manager of MVS Televisión.Were currently in the process of approaching all cable operators in the region regardless of the number of subscribers, which has yielded great results. Our priority is to mass distribute our signal in as many territories as possible, added Alcalde.Were in a transition period where technology is dictating the direction of the industry in terms of second screens and VOD, a landscape were preparing for with the goal of capturing the markets attention, he concluded.
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