U.S. HISPANIC
mun2: Launching new name and image on February 1st, 2015
Maribel Ramos-Weiner| 14 de octubre de 2014
Rubén Mendiola, president of mun2
Hispanic channel mun2 is undergoing a transformation phase and will launch a new image on February 1st, 2015 to coincide with the Super Bowl, which the channel will air for the first time.Were envisioning mun2 as a contemporary cable channel for the Latino in the U.S.; a signal that is present on all platforms: TV Everywhere, mobile, with its most important properties on VOD, said Rubén Mendiola, president of mun2. He emphasized the Hispanic market is very important for NBCUniversals Hispanic Enterprises and Content division, under which mun2 operates.The goal is to transform mun2 into a new, more inclusive channel with high quality original content. NBCU has so much faith in this project that it has given us its most prized possessions: its best sports, added Mendiola.New sports properties include the broadcast of five NFL games in Spanish (including the Super Bowl), and 80 hours of content from FIFA in 2015. We also have the NASCAR Mexico series and are gearing up to the 2016 Olympic Games in Brazil, said the executive.Mendiola said changes on air are already noticeable. If you see our screen and our programming grid, there are many things were doing today that are new. On October 6th, we launch our fall programming and its impressive, he added.
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