ENGLISH

Multicultural pay-TV executives discuss how to attract and retain subscribers

Maribel Ramos-Weiner| June 14, 2013

Adrián Adriano of Comcast, Eddie Hill of BET Networks, Ted Kim of Mnet America and Sameer Targe of ZEE TV Americas

The Cable Show hosted the Multicultural TV breakfast-conference. The first panel, dedicated to the acquisition and retention of subscribers, was composed by Adrián Adriano, VP of Multicultural Marketing of Comcast; Eddie Hill, senior VP of Brand Strategy and 360º Consumer Marketing of BET Networks; Ted Kim, president and CEO of Mnet America; and Sameer Targe, general manager of ZEE TV Americas.Comcast’s Adriano opened by saying the company is observing growth everywhere. “We’re in 39 of the 50 states of the Union and the Hispanic market continues to grow, but we also see potential in the Asian market. The growth of the country is dependent on minorities,” he added.Hill, from BET Networks, said that a mix of paid advertising and community involvement has worked well for promoting the channel. He pointed out the big challenge has always been achieving economies of scale. He said social media is great for promotion, but the dilemma still exists of how to translate social media traffic into ratings for the channel.ZEE TV Americas’ Targe predicts more digital distribution in the future, more IPTV, while Hill of BET says that people are increasingly watching content on their mobile devices, but he is unsure how these metrics are being taken into account. “It’s a paradigm that needs to be resolved in the coming months,” added Hill.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image