Michael Schwimmer: Gilbert's well-known expertise in multicultural marketing, brand management, and strategic planning will be invaluable
SíTV announced that Gilbert Dávila, one of the country’s leading authorities on multicultural marketing, has joined the network’s board. Michael Schwimmer, SiTVs chief executive officer, made the announcement.”Gilbert’s well-known expertise in multicultural marketing, brand management and strategic planning will prove invaluable as we ratchet up our efforts in all these areas and continue to grow our distribution,” said Schwimmer.”SíTV is ideally positioned to capitalize on the enormous growth of America’s English-dominant and bilingual Hispanic population; growth that will dominate the results of the U.S. Census 2010. SíTV knows how to engage this influential audience and is becoming a powerful vehicle for marketers to reach them. I look forward to working closely with Michael, his management team, and my fellow board members to help Si TV maximize its great potential,” commented Dávila.Dávila is the second high-profile executive to join the SíTV board in two months. In May Javier Saralegui, who served as president and COO of Univision Online and President of Galavisión for a combined 20 years, was named to the network’s governing body.
