U.S. HISPANIC

Mitú Network: We reached 1 billion impressions per month, ensuring advertisers millions of instant views

Maribel Ramos-Weiner| 23 de julio de 2015

Beatriz Acevedo, co-founder and president of Mitú Network

Beatriz Acevedo, co-founder and president of Mitú Network, told PRODU they already have a billion impressions per month in social networks, positioning themselves as an ideal platform for advertising campaigns, ensuring advertisers millions of instant views. “We have proven our advertising power not only with paid projects, but also with altruistic campaigns that are important for our community. A couple of weeks ago one of our campaigns enjoyed great success with the following hashtag #I’mNotAcriminal, for which we activated all our networks to respond to Donald Trump´s accusations to Mexicans. We reached millions of impressions in a few hours; two videos went viral with 4 million views, very rapidly”, she said.Beatriz was interviewed by PRODU during the Bajaweb Festival that took place in Tijuana this weekend and in which she was the godmother. In her opening speech, she mentioned that the Latin American and Hispanic population of the US was the segment that consumed the most Internet video in the entire world. “In barely three years we have created a platform, a home, which more than 3 thousand content creators feel they are part of. We always try to help them grow, to take their contents to another level. We are that good coach that is standing by them helping them in sponsorship and audience”.She also spoke about the current moment of classic TV, media she knows since she was a child. At 15, she was in charge of entertainment for Televisa in Tijuana, her native city in Baja California.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.