U.S. HISPANIC
Mira TV signs distribution deal with DIRECTV in South Florida
Maribel Ramos-Weiner| 11 de julio de 2014
Mira TV's president Tomás Johansen and Judy Prado Lombard, Station Manager
Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida is further expanding its coverage through DIRECTV. DIRECTV launched Mira TV last week in the South Florida and Palm Beach DMA’s. The satellite operator will carry Mira TV’s programming on its local tier, airing on channel 18. This new distribution platform would increase Mira TV’s penetration to over 90% in the South Florida market.”With Mira TV launching just over three months ago, our growth has been extraordinary, this marks a significant step in becoming a key player in our competitive Hispanic Market,” said Judy Prado Lombard, Station Manager of Mira TV. “We’re thrilled DIRECTV will be offering its customers our high quality programming.”Mira TV transmits over 12 hours of daily local programming produced in-house. New shows by well-known personalities such as Rick Sánchez and Alexis Valdés are joined by a totally enhanced daily news show Noticias 18, as well as audience favorites such as María Elvira, Prohibido Callarse with Roberto Rodríguez-Tejera, Dr. Misael, Cocinando con Don Davis and Buenos Días Miami con Tomás García Fusté. “DIRECTV is seen in 17% of Hispanic households in South Florida. This additional coverage continues to fulfill our goal to become the most important local Hispanic independent station in South Florida by 2015,” stated Mira TV’s president Tomás Johansen.Mira TV airs on DIRECTV on channel 18.
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