ENGLISH

Martín Breidsprecher of Azteca América: To succeed you need to work on distribution and programming

Maribel Ramos-Weiner| April 3, 2012

Martín Breidsprecher, CEO Azteca América

There are two key strategies: your programming has to be relevant and distribution needs to be there, because ultimately people need to be able to watch you.If you enter the U.S. with a cable network, you will have some limitations. This is what is currently happening to us. Despite Azteca América having 68% coverage, it is extremely difficult to compare it to a TeleFutura or a Telemundo, because their coverage is much better than ours.To succeed you need to work on your distribution and, of course, your programming. The key is finding the programming that will make a difference.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image