Mari Urdaneta de 200% Media
Mari Urdaneta, who has just launched the new production company 200% Media, teamed up with filmmakers Ludo Poppe and Peter Van Den Bussche and their company Eccholine to develop the reality show, Destination Tomorrow: The Backpack Race to Tomorrowland, in a joint venture with the iconic music festival, Tomorrowland Brazil. This show is an adaptation of Eccholine’s Peking Express format.
Urdaneta, co-founder and Chief Creative Officer at Dhana Media reported that this company has still two projects that will hit the market this year: the docuseries Calle y Poché (8×40′) produced with Three Ball Media for Amazon and a cooking show created by Xianelly Guzmán and developed by Moira Noriega as showrunner-. From now on all new Urdaneta productions will be under 200% Media, of which she is the CEO, while Xianelly Guzmán is the Development Executive.
“For a while I have been wanting to have an enterprise with the purpose of stopping being an X, stopping being Latinx, and devoting myself to something that I think is more powerful: we are 100% Latino and 100% American and create content from there. I have been working on this creative concern for about eight months and had the pleasure of meeting John Pollak and Wilmer Valderrama with whom we launched the Allied Management Group (AMG), which represents directors, writers, showrunners from the Latino and American worlds knowing that they will be replicated in the American world. We intend to stop looking at that content as only Latino or American, and reach these great partnerships between LatAm, the local market, and the US Hispanic,” Urdaneta said.
200% Media has one series in development with the Colombian writer Juana Uribe that “is a combination between the Latin world and the domestic market”; a podcast with the writers María Renée Prudencio and Irene Lucio “that answers to the American and Latin world”. Also with Alejandra Espinoza, they are developing “great content”, and with Chiqui Rivera, there are plans to develop a series around her book Unstoppable.
Regarding the alliance with Eccholine to produce Destination Tomorrow: The Backpack Race to Tomorrowland, she is meeting again with the showrunner Bibiana Jiménez (winner of a PRODU Award for the show Quién Cocina Esta Noche), who has been very involved in the Peking express and also the co-executive producer of Calle y Poché. “This project is the first public adventure of 200%, it is a festival that exceeds the Olympics in the audience. We are very excited about this partnership.”
She added that Isabel Montenegro, joins the team of 200% Media, as Head of Project Management.
She pointed out that 200% Media “recruits talented people, no matter borders, barriers or a single language.”
In Destination Tomorrow: The Backpack Race to Tomorrowland, which is currently in development, six musical duos from the US and Latin America will compete in an exciting backpacking race in order to win the best VIP experience at the highly-regarded Tomorrowland Brazil festival. For more than 40 days, these duos will hitchhike through six South American countries (Colombia, Ecuador, Peru, Bolivia, Argentina, and Brazil) completing challenges that will test their passion for music and the festival. Production will begin in July.
John Pollak will be the executive producer for AMG; Ludo Poppe and Peter Van Den Bussche for Eccholine; Filip Teerlinck for Tomorrowland and Urdaneta for 200% Media with Bibiana Jiménez and Xianelly Guzmán as Creative Leads.
