U.S. HISPANIC
Marcello Coltro assumes a new role in NBCUniversal in the Programming and Original Production areas
Maribel Ramos-Weiner| 1 de marzo de 2019
Marcello Coltro NBC 19
NBCUniversal International Networks Latin America (Unisla) announced that Marcello Coltro will assume the leadership of the Programming and Original Production Areas for Spanish-speaking countries in Latin America and will maintain his position as Senior Marketing VP, Creative Services and Digital.
“Marcello is an exceptional creative strategist. With the support of our talented team of executives, he will be in a key position to create opportunities, strengthen our position in terms of leadership and innovation, and generate results in Spanish-speaking countries, as well as in Brazil for E! Entertainment,” expressed in the official statement Klaudia Bermudez-Key, SVP and general manager of Unisla, whom Coltro will continue reporting to.
With this new role, Coltro is expected to have a 360° vision to develop synergies and interdepartmental strategies. “I am very grateful with NBCUniversal for the opportunity to build, together with a great team, the future of our brands and create the content that we present to the audience, now under the new habits of linear or digital television,” he said.
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