ENGLISH

Maca Rotter from Panadería: Televisa is our biggest and most important client

Maribel Ramos-Weiner| May 5, 2017

Maca Rotter, founder of Panadería

Panadería, baking brands is the company founded by Maca Rotter, who was previously in Televisa. She, together with her two partners, Jessica Juseppe, Commercial director, and Alejandra Mier, Head of Quality Control, offer different services, mainly including children´s programming strategy, licensing and merchandising, project development, and advertising campaigns.

They are a 28-people team, which also offers consulting and brand analysis services.

According to them, the ingredients are the same, but the combination and quality of the special recipe they give clients is what makes the difference.

“Televisa is undoubtedly our biggest and most important client”.

She commented that their characteristic feature is that they like to go from the beginning to the end with what the client needs, “we try to avoid brand overload, we don´t have more than 15 brands in our portfolio because we like to get involved much more with each one”.

She also mentioned that they have an important international business: They bring brands and represent them in Mexico. They are entering with the toy brand Shopkins, which they represent in Latin America with their agent, and El Chavo and Chapulín.

“The emotional link with the character is the most important thing,” and that is the foundation they work upon. “The aim is to find the emotional link with their market”. Although their headquarters are in Mexico, they are not closed to other markets.

The web page is www.panaderia.xyz.

Watch EN VIVO

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image