ENGLISH

Luis Silberwasser fromTelemundo: My vision for the chain’s growth was that it found its own voice

Maribel Ramos-Weiner| August 28, 2015

When Luis Silberwasser began as a manager in Telemundo more than a year ago, his vision for the chain’s growth was for it to find its own voice, “being proud to be Telemundo, that we don’t need to imitate others, that if we used a formula different from the one that has been used in the Hispanic market we would have the opportunity to grow”, he expressed to PRODU.He added that another important element of his vision was centered on addressing the US Hispanic audience. “We are the only ones in this market talking to the audience of this country. 90% of our programming is created by Telemundo for people who live here, aimed at the US audience”, he pointed out. Silberwasser mentioned the new spaces they are going to launch as of September. Among these are: a three-episode miniseries titled Francisco el Jesuita (an Anima Films production for Telemundo and the History Channel) and the sequel of La Biblia (La Biblia Continúa) that will be programmed near the Pope’s visit that month. For the end of September, the third season of Señora Acero is coming.For October he mentioned the launch of the first edition of the Latin American Music Awards, the miniseries produced by FOXTelecolombia, Celia, and before the end of October, the show Qué Noche, with Angélica Vale and Raúl González for the prime time schedule on Saturdays. The debut of Gran hermano will be in January 2016.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (17)