"Influencers and influencer marketing have become integral to the marketing mix, and it's not hard to see why," said Alex López Negrete, president and CEO of Lopez Negrete Communications
Lopez Negrete Communications, one of the nation’s Hispanic-owned and operated full-service agencies, unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators.
The tool is available and recommended for any agency client looking to expand its reach and awareness into the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with Lopez Negrete Communications’ roster of clients.
“Influencers and influencer marketing have become integral to the marketing mix, and it’s not hard to see why,” said Alex López Negrete, president and CEO of Lopez Negrete Communications. “Establishing brand trust is key for businesses, for building awareness, engagement, relevance, and ultimately, business results. Our experience shows us that this begins by establishing relationships with people and their communities, and influencers are key to making that connection.”
Clients who currently or have previously leveraged the database include Hyundai Motor America, Bank of America, McDonald’s, Motiva Enterprises and the 76® Brand, Unilever, Realtor.com, Riviana Rice (Mahatma and Carolina Brands), Mattress Firm, Walmart, the City of Houston, Houston Health Department and Harris County, Verizon FiOS, and Verizon Wireless, among others.
“This tool is the result of more than a decade of partnerships between our clients, the best and brightest Latino influencers in the U.S., and our team,” said Julie Jameson Grayum, Director of Social Media & Public Relations for the agency. “Influencer marketing has become a key part of our channel strategy, especially as research shows that Hispanics are 1.7 times more likely to follow influencers and 23% say influencers impact the brands they buy, compared to 15% of non-Hispanics. I’m overjoyed to open our proprietary database to the wider Latino creator community.”
The influencer creator database traces its roots to Lopez Negrete Communications’ first influencer marketing program for Verizon FiOS when Lance Rios of Being Latino was provided the first Insertion Order of its kind in the Hispanic market. Since then, it has evolved to cater to an expanding list of diverse clients and has been adapted to the changing world of marketing and advertising.
To become a part of the list, influencers must fulfill the following requirements: live in the United States; have at least 50% of their followers in the U.S, create content or discuss topics that are in-culture, and be bilingual or speak Spanish, but English with cultural cues is also welcome.
Upon signing up to be part of the Latino Network of Creators, influencers will be added to the agency’s vetted list of high-quality creators. From there, Lopez Negrete Communications will work with agency clients to establish relationships and influencer marketing campaigns with the right creators, all based on the client’s needs.
Join the Latino Network of Creators here
