U.S. HISPANIC
Leverage Agency Latino: We launched the format The Million Dollar Game sponsored by AT&T and P&G
Maribel Ramos-Weiner| 24 de junio de 2014
Andrés Naftali, managing partner of Leverage Latino
Leverage Agency Latino launched, the recognized format El Juego del Millón (The Million Dollar Game) as part of the new daily show on WAPA TV, ¡Viva La Tarde! This format is a game in which the audience can participate by sending proof of purchase of P&G products or by being a client of GoPhone A&T and sending interacting with the brand, and play to win US$200,000 and other cash prizes every day. This is a game that turns into a great platform for everyone because it increases product sales from our sponsors and it also helps to increase the ratings of the channel in that time slot, commented Andrés Naftali, managing partner of Leverage Latino. David Rosenfeld, also a managing partner of Leverage, mentioned that they are already working to launch this format in other Latin American territories. El Juego Del Millón is a format of EPG World Entertainment and Mariano Glaser supervises it.
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