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LATV launches its campaign Life con Acento

Nastascha Contreras| August 9, 2015

Life con Acento

LATV launches its 2015 fall season with a new look, new promotional campaign, and new theme, Life con Acento. Coinciding with Hispanic Heritage Month, the campaign will feature an array of new content spanning a broad spectrum of categories. This new content will include short-form segments and vignettes that highlight the stories found on LATV Networks and its subsidiaries American Latino TV and LatiNation, and will live in both broadcast and digital platforms. The categories include: Wáchale- Comedy Con Acento, MíVox- Profiles Con Acento, L-Flíck- Movies Con Acento, Rókale – Music Con Acento, Ráw- Streetlife Con Acento and more. “At LATV our accent is on alternative, attitude and aggregation. We thrive on a fresh and original content model that reaches Latino millenials in a unique way”, commented Luca Bentivoglio, COO and Head of Programming. “This year at LATV, the commitment to more quality content is stronger than ever. Our broadcast and digital platforms are growing exponentially, with products that cover the broad spectrum of the bi-cultural viewer’s interests. With our established distribution reach, LATV has positioned itself as a media company that keeps its audience engaged across all platforms” added Andres Rincon, VP of Network Sales.

Diario de Hoy

jueves, 7 de noviembre de 2024

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