A celebrity, fan and lifestyle destination for Hispanics, NuevoMall.com, founded by Luis Balaguer, CEO of Latin World Entertainment, formed a partnership with The Latin Recording Academy to be the official digital media sponsor of the 13th edition of the Latin Grammy Awards, the Person of the Year Gala and the VIP Lounge for the Latin Grammy after party. These events were held in Las Vegas on Nov. 14 and 15. Its an honor to form part of the most important awards show in Latin music for its 13th edition and pair it with the launch of NuevoMall.com, a revolutionary platform to connect the stars with their fans and with the brands that recognize the power of the Latino market, Balaguer indicated.NuevoMall.com counts on the participation of Hispanic celebrities like Sofía Vergara, Cristián de la Fuente, Raúl de Molina, Chiquinquirá Delgado, Giselle Blondet, Fernando Fiore and Alejandro Chabán. “Were thrilled to connect ourselves directly with fans like weve never done before. We share this sentiment with the companies that know and celebrate the potential of the Hispanic consumer, explained Sofía Vergara, actress, businesswoman and co-founder of Nuevo Mall. This is a new project that was conceived by a group of important figures in the industry that admire and promote the Latino talent, a mission that is a commitment of the Academy, said Gabriel Abaroa, president and CEO of The Latin Recording Academy.
