Friday night’s conclusion of La Usurpadora, the first in a series of timeless classic novelas reimagined by Univision for today’s audience, reached 2.8 million Total Viewers 2+, who tuned in to all or part of the one-hour telecast. Airing at 9pm ET/8pm CT, La Usurpadora averaged 1.8 million Total Viewers 2+, 790,000 Adults 18-49 and 355,000 Adults 18-34, making it the highest-rated primetime novela/series finale on the Univision network in 2019 to-date.
The series finale out-delivered ABC, CBS, NBC, and The CW in the 9pm hour among Adults 18-49 and Adults 18-34. La Usurpadora was also the second and fourth most-watched program on broadcast television on Friday night with Adults 18-34 and Adults 18-49, respectively.
During its full 25-episode run, La Usurpadora averaged 1.7 million Total Viewers 2+, 721,000 Adults 18-49 and 305,000 Adults 18-34. The program made Univision the No. 1 Spanish-language network in the weeknight 9pm hour, outperforming Telemundo across all three key demographic groups. La Usurpadora also ranks as the highest-rated primetime novela/series on the Univision network since Mi Marido Tiene Familia among Adults 18-49.
Univision’s premiere of La Usurpadora reaches nearly three million Total Viewers 2+
New format from Fábrica de Sueños excels on the screen with the launch of La Usurpadora
La usurpadora helps TeleFutura outdeliver its sister network Univision
Gustavo Ordóñez assigned SVP of Programming Research for Univision
Gustavo Ordóñez de Univisión: El TeletonUSA es un evento de mucha planeación
Gustavo Ordóñez de Univisión: Tenemos cuatro o cinco opciones para cada horario
