U.S. HISPANIC
KWHY-TV Noticias 22 MundoFOX the fastest growing Late Evening newscast in Los Angeles
Maribel Ramos-Weiner| 2 de diciembre de 2014
KWHY-TV 22, the MundoFOX Los Angeles television network affiliate posted one of its strongest ratings books to-date, according to Nielsen’s November 2014 Sweeps, finishing as the fastest growing late newscast in Los Angeles, with viewership now comparable to the 10pm English language newscasts. “Noticias 22 is in fact The Voice of Our City’, and our growth is breaking news. Our team of highly dedicated journalists, have earned this trademark by producing compelling, impactful, and engaging reporting and delivering resounding results,” affirmed Otto Padrón, president of Meruelo Media.Noticias 22 at 10pm is L.A.’s fastest growing late newscast, based on average weekday ratings among both Adults 18-49 (up 93% from November 2013, from 0.27 NSI rating to 0.52) and Adults 25-54 (up 95%, from 0.43 NSI rating to 0.84) — a bigger increase than any other late newscast: 10pm or 11pm, Spanish or English.For the key demographic of news viewers (Adults 25-54), Noticias 22 at 10pm (Monday through Friday) averaged 0.84 NSI rating, beating the competing newscasts on KTTV-Fox (0.68), KTLA-CW (0.82), and neck-to-neck with KCAL-TV (0.85).In primetime, KWHY-TV 22, for the first time in a ratings period, scored higher ratings among Adults 25-54 than KFTR-UniMás, averaging 0.52 rating (Monday to Friday, 7-11P) compared to 0.42.Noticias 22 delivered a compelling investigative series from Israel, Tierra Santa, Tierra Prometida where main news anchor, Palmira Pérez, visited the holy land, bringing viewers a unique perspective of its biblical and historical sites to include a rare interview with Prime Minister, Benjamin Netanyahu during the recent Jerusalem disturbances.
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