U.S. HISPANIC

Kapow: We achieved great associative capacity in our first 20 years

Maribel Ramos-Weiner| 1 de diciembre de 2023

Agustin Sacanell Lucas Rainelli

Kapow, created by Agustín Sacanell and Lucas Rainelli, turned two decades old in November and celebrated with a toast joined by industry members, partners, and actors who have worked with the production company. They began as a production and post-production services company for pay TV channels (MTV and Nickelodeon were their first clients).

In 2008, Kapow developed its first original content: Cocineros Argentinos, still airing on TV Pública. 2012 was another significant year for the company, going further with its expansion process and reaching new markets with its original content. Prominent formats were born such as Cocineros Latinos, Cocineros Mexicanos, Cocineros Chilenos, Cocineros Bolivianos, Cocineros Uruguayos, Está cantado Perú and Reto de campeones, among others.

2015 was the year of its great leap into fiction with Stockholm, which they co-produced with StoryLab and was the first Argentine series broadcast on Netflix. Followed by successful series such as the two seasons of El Presidente along with Fábula and Gaumont for Amazon Prime Video, and they began working for different platforms such as Disney+, Star+, Paramount+, and HBO Max.

In 2018, Kapow reached important co-production alliances that allowed it to expand into markets such as Chile, Mexico, Colombia, Brazil, and Spain. This collaborative system empowered the company to develop titles such as El Presidente and La Jauría for Amazon, Terapia Alternativa, Los Protectores, December 2001 for Star+, and Nahir for Paramount+, among others.

In 2021, it closed a merger with América Televisión de Perú, where the Peruvian group acquired 50.1% of the production company, with the joint objective of going further into the path of internationalization and expansion into new markets.

“In the last ten years, the industry has changed a lot, processes have accelerated, and the production company has had to adapt. They were times of a lot of learning and developing a capacity for constant adaptation to the new challenges imposed on us. We are a production company that learned based on our experiences more than anything else because there were no places or educational spaces to train as they exist now,” recalled Sacanell, who stressed that they discovered the importance of intellectual property and understanding that their ideas had value as they moved forward.

“The advent of the platforms forced us to leap our content and production quality. It forced us to have higher standards to be competitive,” he added.

To do so, they had to go through a complete restructuring of the production company. They began to understand the process of developing a project that aspired to a certain internationality, how it had to look aesthetically, how it had to tell a story, and how to get rid of certain localisms that are key for some markets but counterproductive for others.

He said the platforms entered the market with a full wallet and kept the IPs. But now they opt for a more associative model where the production companies can keep the IP. “And we as a producer have a great associative capacity and have done it many times.”

ACQUISITION OF AMERICA TV
Regarding the acquisition of América TV del Perú, he highlighted that for more than 25 years, it has been the leading channel in the country, with studios in Pachacamac on the outskirts of Lima. Between the two companies, the challenge is to generate a regional production company and leverage its expertise in content development, combined with the excellent infrastructure that Grupo América has to achieve a dominant position in the region and generate a production hub.

“We believe that Peru has great competitive costs, great infrastructure, and now in Congress is a production incentive law that will probably be approved in 2024,” said Sacanell, who announced that the idea is to produce telenovelas, a genre that is coming back.

They are currently working on two important projects for platforms with renowned casts, but they cannot give any details yet.

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

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