Among all the innovations brought by Rodrigo Fernández, general director of Aztecas 13 and 7, is the Entertainment Brands, Shows, Special Programs, and Sports Management, under the responsibility of José Antón, a young Spanish man who has been in the company for more than a year. This management deals with each production or program as if it were a brand in itself and assigns a person from the new department to be in charge of the brand in all its requirements study ratings, coordinate promotions, make the sales executives job easier that is, look after everything each program needs in order to achieve a successful operation. Antón, in charge of all the managers of each brand or programreports to Alejandro Chávez, Programming director of Azteca´s 13 and 7. With this new organization, Azteca aims to improve the performance of its productions in the different stages of its development.For Antón, Azteca offers innovating television, concerned about its audience and aiming to present a new offer in open TV that bets for big, quality formats.
