ENGLISH

Jonathan Blum: With the arrival of new platforms, linear TV must offer its clients multi-screen contents and a comprehensive portfolio

Maribel Ramos-Weiner| April 1, 2016

To offer viewers a multi-screen experience and marketers a comprehensive portfolio is part of the strategy linear TV must undertake in order to adapt to the transformation resulting from new Internet platforms. That is what Jonathan Blum, president of Cisneros Media, told PRODU.Blum stated that both pay and open broadcast TV are “doing the task” of adapting to these changes and that in the last few years in Latin America, pay TV has been gaining audience.“Currently, we are going through a context of media fragmentation, in which there is increasing digital consumption and a trend towards multi-tasking, and that is leading the sector to migrate to a concept of social TV, meaning that instead of competing with social media, we leverage on it to stimulate and somehow “guide” audiences’ interest to “share or debate” on contents they are watching. We have the great challenge of being capable of offering multi-screen contents that satisfy expectations”, he said. Contents conceived for multi-screen are not just adaptations but “the production of formats that have been conceived from the start to make the most from each screen and for them to communicate among each other”.From the business perspective, he states that it is necessary to offer a comprehensive portfolio that offers marketers spaces in the diverse platforms. “We have the opportunity to carry out synergies between the traditional screen and the new media to create the best mix for our clients”, he said.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (16)
Videos relacionados (5)