U.S. HISPANIC

Joe Bonilla, The Boss from Latinvasion: A talent marketing strategist with 20 years of experience at the pan regional service

Maribel Ramos-Weiner| 18 de febrero de 2016

Joe Bonilla

Joe Bonilla, The Boss from Latinvasion, artist marketing strategy agency with more than 20 years of experience, expressed that social networks have changed the way talent is hired, although monetization in this new category is barely just beginning. In a one-to-one interview with PRODU in the Latinvasion offices, on the PH of a striking building in the borderline between Brickell and Downtown Miami, he stated that social networks have taken artists out of a single coexistence zone and zip code to take them to an infinity of networks, which, if not well handled could end with someone’s career in an instant.He said he was a specialist in virtual repairs and expressed that loyalty, respect, and admiration between manager and artist allow the construction of success all the way until he is turned into a brand. He granted that in spite of the increasing popularity of social networks as capturers of time, the percentage of revenue in that digital context “is barely just beginning”, and that for the time being it is integrated within a media package, but that big money continues to be in classic events or brand sponsoring.Isabel Burr, the Mexican who just starred for HBO in the series Dios Inc. and for Disney Media will play the role of Verónica Castro in the series about Juan Gabriel, has been a hit since MTV’s Niñas Mal, as well as a series in Spain.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Noticias relacionadas (1)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.