García viene de Yahoo! donde era gerente general del negocio hispano en EE UU
Javier García will join Comcast Cable as VP and general manager, Multicultural Services. García will report to Marcien Jenckes, EVP of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcasts multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners to develop competitive pricing, positioning and marketing strategies. Our customer base is becoming more diverse every day and multicultural services is a very important part of our overall brand strategy. Multicultural audiences have taken the lead in social media usage and mobile technology adoption rates so Javiers digital experience makes him the perfect choice to lead our team. His proven track record serving the U.S. Hispanic and Latin American markets will help ensure we continue to deliver compelling products and bring dynamic multicultural content to Xfinity customers, wherever and whenever they want it, said Jenckes.García joins Comcast from Yahoo! where he was the general manager of its U.S. Hispanic business and led monetization, partnerships and operations for the companys premium media, programmatic, and native advertising businesses.
Comcast will offer free live Spanish-language coverage of La Ligas El Clásico
Comcast has connected more than 1.4 million low-income Americans to Internet at home
Cine Sony Television reaches carriage agreement with Comcast´s Xfinity TV
Comcast announces Xfinity Freeview Latino with more than 1,000 hours of Latino programming
Comcast´s Internet Essentials connects more than 220,000 families to the Internet
Somos TV´Semillitas available on Xfinity On Demand by Comcast
Comcast´s MultiLatino adds up to 32 Hispanic channels in Florida
Comcast launches Xfinity Latino designed for the Hispanic consumer in the U.S.
Comcast Cable: Were constantly evaluating new programming for the Hispanic market
Comcast to carry new 24-hour international sports network beIN SPORT
Comcast to launch four multicultural networks to 8 million subscribers
Comcasts Central Division focuses on promoting their MultiLatino packages
Xfinity TV of Comcast shows first season two of mun2´s celeb reality series I Love Jenni
Comcast announces agreements with four new minority-owned independent networks
Comcast to inaugurate Spanish-language Center of Excellence in Miramar
Comcast announces findings of Internet safety and security survey
Comcast with special live webcast of Latin GRAMMYs green carpet
Comcast and GE receive regulatory clearance for NBC Universal
