Itoydani Corporation renovated agreement to negotiate the broadcast of the Rose Parade

For the third consecutive year, Itoydani Corporation will be in charge of the sales of the broadcast of the popular Rose Parade, organized by the Pasadena Tournament of Roses and presented by Honda in Latin America and Caribbean.

Last January 1st, the 130th edition of this event was watched in all the territories of Latin America, including Mexico, Colombia, Chile, Brazil, Peru, Central America and, for the first time in many years, the viewers in Spain and Italy enjoyed the amazing creations made with flowers and vegetable products.

“We are happy to continue working with Itoydani to broaden our viewer base. This year, Latin America will be very special for the Rose Parade, since Laura Farber is the first president of the Tournament born in the region (Buenos Aires, Argentina),” said David Eads, executive director of the Tournament of Roses.

“Latin America recognizes the value of the Rose Parade as an event the audience wants to see and enjoy as a family every January 1st. At Itoydani we are proud of the responsability of working with an organization that has a history of 131 years,” said Daniel Rodríguez, senior VP of Itoydani Corporation.