U.S. HISPANIC
INTI: Sustainability is linked to our values, vision, and ideals
Miryana Márquez| 28 de abril de 2023
Diana Baquerizo de INTI
For INTI, sustainability goes beyond being a fundamental pillar of content, “It is linked to our values, vision, and ideals,” said Diana Baquerizo, COO of INTI.
“The services we offer and the productions we create are based on the expansion of awareness, which is inexorably related to responsible consumption, caring for our environment, and preserving resources,” she explained.
INTI has a wide catalog within the ‘environmental’ or ‘sustainable’ category. Among them, are series, documentaries, specials, and capsules. “However, most productions, despite not being labeled as environmental content, are related in some way to the connection we have with nature and the healing we can find through it,” she said.
Among the most outstanding contents around this philosophy of sustainability, Baquerizo mentioned: Transición de la Ciudad al Campo (reality); Vive simple (series); A Sustainable Life with Rob Greenfield (documentary); Sanaciones with Bob Linde (series); Acorde a Tierra (special); Searching for Answers (mini-series); Misión Verde (series); Amarukan (documentary) and La Profecía del Munay (documentary).
“Most of our content is original productions. I could say that almost 80% of all programming is related to environmental issues,” said Baquerizo.
She pointed out that INTI’s intention is that its contents serve as a useful tool for anyone who seeks to live in a healthy, fulfilling, and environmentally friendly way. “We also hope that by making visible the ancestral practices of the original peoples, these will be recognized by the audience as references to living in harmony with the community and nature.”
Baquerizo mentioned some of the measures they use on set so that the productions are sustainable and minimize the impact on the environment. Some of the practices are: avoiding single-use plastics; food is brought in reusable containers or hot thermos and water in containers; use of local and artisan products; Where possible, they use natural locations trying to leave them the same or better than how they were found; portable solar powered chargers; clay or solar ovens and tents to sleep.
Regarding their routine environmental practices, she mentioned that the offices are made of containers and sustainable materials. “We will soon use solar panels to contribute and somewhat mitigate the impact of global warming,” she explained.
Also, INTI headquarters are located in the Buijo Histórico precinct, on the banks of the Babahoyo River, one of the oldest precincts in Ecuador. “Since we moved, it has been possible to support the community by buying products from local or independent businesses.”
Internally they promote the use of reusable products to reduce single-use plastic; In the case of giving a gift or props, they go for ecological and/or handmade options and reuse and recycle the company’s paper. “We also use ecological paper or cardboard,” she concluded.
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