During the presentation, Meyer announced that Shakira's new single Puntería will be the official theme for Televisa Univision's coverage of the 2024 Conmebol Copa América
Ignacio Meyer, president of Univision Television Networks Group, emphasized the breadth of live content offerings across the company’s portfolio, encompassing news, sports, and entertainment.
“Passion and cultural pride run deeply in our veins, and our content ecosystem ensures that, regardless of genre or screen, we are the destination for Hispanics. We continue to be the ultimate leader. Univision, our flagship network, has outperformed our competition for 32 consecutive years. The biggest differentiator is our live programming: we have more hours of live programming than any other network, and it’s all original. We are bringing families together for the greatest entertainment that defines culture,” said Meyer. He reminded the audience that 91% of Univision’s viewership is generated live.
The executive revealed that they acquired the format Deal or No Deal Island from Banijay, which will join their portfolio starting in 2025.
During the presentation, Meyer called Latina star Shakira to the stage, announcing that her new single Puntería will be the official theme for TelevisaUnivision’s coverage of the 2024 Conmebol Copa América. Meyer reminded the audience that the company holds over 50% of the soccer audience in the U.S. and that later this year, in addition to Copa América, Univision will present UEFA Euro 2024 Germany. “It will be the biggest summer of soccer in history.”
Meyer also announced that Hyundai will be the official automotive partner of Liga MX in the U.S., the latest advertiser to join the tournament’s growing list of official sponsors.
