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Ibra Morales of MundoFOX: My first goal is to reach 80% of the U.S. market by the end of the year

Maribel Ramos-Weiner| February 4, 2014

Ibra Morales, new president of MundoFOX

Ibra Morales, the new president of MundoFOX, said his goal was to reach 80% of the U.S. market by the end of the yearHe said his hiring had been quick and that he already had a top level view of the network, and that he would travel to Los Angeles this week to investigate aspect by aspect.“We have a lot of good things. Programming and promotion are in a good place and now we have to work a little harder on distribution,” said Morales to PRODU.Native of Havana, Cuba, Morales said he arrived to the U.S. with his mother and sister in the 60’s. His first job was at an advertising agency, where he was introduced to the TV industry he now loves.

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