Prior to joining ESPN in 2011, Balta held several leadership roles at CBS, NBC, Telemundo and MSNBC over a career spanning 24 years
ESPN has announced that SportsCenter coordinating producer Hugo Balta will take on a new role as senior director, Multicultural Content for the ESPN Digital & Print Media group beginning December 1. In this new role, Balta will help raise the quality, profile and delivery of diverse newsgathering and storytelling. He will report directly to VP & executive editor Kevin Jackson as well as advise executive vice president John Kosner on business strategies to better serve the domestic Hispanic audience.Baltas priorities will be to target both English and Spanish speaking U.S. Hispanics across ESPNs digital and print platforms. He will also be responsible for expanding ESPNs efforts to serve sports fans worldwide by partnering with editorial leaders in Mexico and Latin America and across ESPN Deportes, helping grow coverage of sports in the Americas, drive native content for social media, and recruit diverse editorial talent to the team.Prior to joining ESPN in 2011, Balta held several leadership roles at CBS, NBC, Telemundo and MSNBC over a career spanning 24 years.
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