U.S. HISPANIC
¡HOLA! TV debuts in the U.S. on DIRECTV this May 1st
Maribel Ramos-Weiner| 29 de abril de 2014
¡HOLA! TV, a new Spanish-language TV channel that reflects the lifestyle and entertainment content of iconic magazines ¡HOLA! and HELLO!, will launch on DIRECTV channel 430 on May 1st in the U.S.DIRECTV is the first to carry the channel in the U.S., six months after its launch in Latin America. With its debut in the U.S., ¡HOLA! TV expands the ¡HOLA! and HELLO! brand and lifestyle to new audiences, as well as their loyal weekly magazine readers, with a focus on original and quality programming content. Our goal has always been to position ¡HOLA! TV as a trusted and respected source for celebrity news and exclusives for both the Latin American and US audiences. We are excited that our agreement with DIRECTV will immediately provide our modern and interactive broadcast content to our loyal ¡HOLA! magazine fans throughout the United States, said Ignacio Sanz de Acedo, CEO and general manager for ¡HOLA! TV.We are pleased to be the first to introduce ¡HOLA! TV to our Spanish-speaking customers across the U.S. HOLA! TVs refreshing take on entertaining human interest stories and original programming is a welcome addition to our Spanish-language programming lineup and will delight Hispanic customers everywhere, said Emma Brackett, vice president, Content and Programming, DIRECTV.
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