U.S. HISPANIC
¡HOLA! TV celebrates second anniversary exceeding expectations in terms of both ratings and distribution
Maribel Ramos-Weiner| 2 de octubre de 2015
{¡HOLA! TV;www.hola.tv} is celebrating its second anniversary with the best performance in its history, exceeding expectations in terms of both ratings and distribution. The pay TV network, launched in September 2013 as an extension of the prestigious ¡HOLA! magazine, has positioned itself as one of the top 10 channels in the variety category at the pan-regional level, outperforming more established competitors. We are extremely pleased with these second anniversary results. In the coming year, we plan to continue our strategy of increased market penetration via our partners and affiliates, as well as attracting more viewers with the relevant and high-quality content for which ¡HOLA! is known, said Ignacio Sanz de Acedo, CEO & general manager of ¡HOLA! TV.Since July 2014, ¡HOLA! TVs audience share in the region has grown by an impressive 38%, with especially significant increases in Argentina (21%), Colombia (53%), Uruguay (43%), Venezuela (21%) and Peru (61%).The networks original productions have also yielded positive results, accounting for 14 of its 15 top-rated programming events. The list of successful original productions includes Mundo ¡HOLA!, with three of the networks most-watched events; Especiales de Realeza; Íconos ¡HOLA! TV; ¡HOLA! Cinema and ¡HOLA! Diario.
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