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Hispanic pop culture YouTube original channel NuevOn celebrates one year anniversary

Maribel Ramos-Weiner| April 30, 2013

NuevOn, the Hispanic pop culture YouTube original channel that launched last April celebrates its one year anniversary this week. NuevOn was first conceptualized by Latin World Entertainment in partnership with Electus and their team of experts in an opportunity to target the Hispanic world through the launch of original licensed channels on YouTube.In one year, NuevOn already exceeded everyone’s expectations, featuring buzz-worthy programming almost entirely in Spanish targeting young multi-cultural Latinos and covering universal themes such as: humor, love, comedy, drama, and trends. Its success got NuevOn to be amongst the star channels to be renewed by YouTube for a second year, and the only one in its genre in Spanish targeting Latinos.While the channel’s numbers continue to grow at a rapid pace, it has surpassed its goal multiple times over, standing at +135 thousand subscribers, and +56 million total views. NuevOn is achieving phenomenal status, averaging 4 million views and 13k subscribers a month. The programming slate has changed throughout the months, but has not failed the audience in anyway. Initial goals were set to achieve at least 10 million views in its first year.”NuevOn is giving Hispanics and Latinos around the world exciting entertainment, humor, and drama content as well as a chance to enjoy their favorite stars as never before. But, most importantly, NuevOn has also become an incubator of talented stars, producers and formats that are transcending into other media,” said Luis Balaguer, founder & CEO of LatinWE.NuevOn has featured a vast array of A-List Latino celebrities in the past year including, but not limited to Sofía Vergara, Alexandra Pomales, Wilmer Valderrama, Alejandro Chabán, Héctor “Macho” Camacho, Felipe Viel, and more. Not only has this channel hung onto the strings of success via its talent, but also with its sensational discovery of Colibritany who is now the queen of NuevOn, created by La Gran Royal.

Diario de Hoy

jueves, 7 de noviembre de 2024

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