Hemisphere Media Group, Inc. announced the appointment of Hispanic media leader Lucía Ballas-Traynor as EVP of Advertising Sales. The former publisher of People en Español and general manager of Galavisión and MTV Tr3s, Ballas-Traynor will lead the advertising sales strategy for Hemispheres portfolio of networks.Ballas-Traynor has more than 25 years of experience in Hispanic media, building and leading top Hispanic media brands across TV, digital, mobile, print, and live events. We are thrilled to have Lucía join us. She has unparalleled experience and success in driving revenue in a variety of established and growing Hispanic media ventures. Were confident that through her strong agency relationships and unbridled creativity, shell drive our ad sales business and put Hemisphere at the forefront of creative thinking and ad selling, said Alan Sokol, president and CEO of Hemisphere.Most recently Ballas-Traynor was co-founder and EVP of CafeMom’s MamásLatinas, a bilingual online destination dedicated to entertaining and empowering Latina moms, where she leveraged and aligned consumer insights and clients campaign objectives to develop innovative marketing solutions.I was drawn to the strong leadership team at Hemisphere and the tremendous opportunity to grow the networks ad sales platforms. Hemispheres networks uniquely target important and underserved Hispanic segments with high-quality and relevant programming. I look forward to growing Hemispheres revenue streams by developing creative solutions for new and existing clients that marry our networks wide-ranging offerings with our clients specific objectives, said Ballas-Traynor.
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