ENGLISH

Hernán López from Wondery: My goal is to expand the podcast industry

Maribel Ramos-Weiner| February 11, 2016

Hernán López, head of the on demand audio network Wondery, strives to expand the podcast industry. López told PRODU that 80% of all smartphones reach the entire planet and 50% of the population has a smartphone. “This is something that never happened with TV, with radio”, he mentioned. He highlighted that in the US only, people listen to three and a half hours of audio per day. It is second after video and most of this audio material is music. “There is great potential in audio, but there isn’t a platform for content aggregation of this sort. There is great potential to turn this means into something very sophisticated”, he commented.He added that the audio business represents around $26 billion per year (including radio, music, podcasts and audiobooks).López stated that a great deal of quality podcast content is available. He thinks that in four months they could be launching the platform. At first it will be in English and free. There are plans for an eventual launching in Spanish and at a further stage it will be supported by advertising. “The target of Wondery is anyone with a smartphone. This Wondery content can be accessed through the podcast apps in iPhone or Android. Soon I will disclose the name of my partner in the project”.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)